This VICE article features a brand consultant who works with cannabis dealers in the US, helping them to develop unique and recognizable brands for their products. The consultant explains the importance of branding in the highly competitive cannabis market, where a strong brand can differentiate a product and attract loyal customers. The article also delves into the challenges and risks associated with working in the illegal cannabis market, such as the lack of legal protection and the potential for violence and criminal prosecution. The consultant shares insights and experiences from working with various cannabis dealers, highlighting the creativity and innovation that goes into developing successful cannabis brands. The article sheds light on the growing business opportunities and risks in the illegal cannabis market and the need for further legalization and regulation in the industry.

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